The manifesto

How we build software

Eighteen things we believe about the software independent agencies are made to use.

Independent agencies are built by entrepreneurs. You answer to your clients, not to a corporate office, and the software you pay for should answer to you.

Somewhere along the way, the vendors stopped building for people like you. The software got expensive, complicated, and hard to leave. It was designed a long time ago, by companies that no longer have to try, and you have been working around it ever since.

We believe technology should amplify a great agency owner, not slow one down. Not because software matters, but because the businesses that hold their communities together deserve the same advantage as the largest corporations in the country.

So we wrote down exactly how we operate, in public, where you can hold us to it. Here it is. All eighteen.

We publish our price.

It is on the website. If a company makes you sit through a call to learn what something costs, they are trying to find out what you will pay, not what it is worth.

We do not charge per seat.

Hiring a producer should be a growth decision, not a budget conversation with your software vendor. You pay for your agency, not for the number of people in it.

Renewal is not a trap.

Monthly renews monthly. Annual renews annually. We email you before it does, and cancelling takes a click, not sixty days written notice and a call with someone whose job is to keep you. We would rather earn the next term than corner you into it.

One login.

Not single sign-on stitched across seven acquired products. One system, one password, one place where your agency lives.

No implementation consultant.

If software requires a paid guide to become useful, the software is the problem. You should not have to hire a translator to speak to a tool you already bought.

We hate admin work too.

So we take as much of it off your desk as we can. Every hour you spend feeding a database is an hour you did not spend in front of a client. Your job is to sell insurance and take care of people. Ours is to make sure nothing else gets in the way.

We ship every week.

Not next release cycle. Not next year, pending scope. Weekly, quietly, without a press release.

AI answers first. A person answers when it matters.

We automate what we can, because that is how the price stays where it is. But you will never be stuck with a robot. There is no premium tier you buy your way into to reach a human, no dedicated success manager reserved for the accounts that spend more. When you need a person, you get one. That is not a cost we intend to cut.

Twenty minutes is enough.

That is the whole demo. You see the product doing real work, on real agency problems, and you decide. Stay longer if you like, gladly. But if a system takes three hours to explain, it was not built to be used. It was built to be sold.

We tell you what we cannot do yet.

Every product has gaps. Ask us about ours and we will tell you, plainly, before you buy. The companies that pretend otherwise are the ones you have already worked with.

You can leave.

Export your entire book any time, in a format that opens on a normal computer. Your data was never ours. A harbor is not a harbor if the ships cannot leave it. Any company that makes leaving hard has told you exactly what it thinks of staying.

We named the company HarborIQ because a harbor is where you come in out of the weather. That is what your clients buy from you, and it is the least your software could offer you in return.

One login. Your whole agency.

HarborIQ

Questions, answered plainly

The short versions of what the manifesto promises, in the words people actually ask.

Hold us to it.

Twenty minutes is enough to decide. Stay longer if you want, gladly.