HarborIQ vs HawkSoft
HawkSoft is the best-loved AMS in the independent-agency category.
We’re building the first AMS designed around the next decade, not the last one.
At a glance
Four points paint the picture.
Cost at 10 users
HarborIQ
$599
HawkSoft: $1,190
Every hire is a raise for HawkSoft. HarborIQ is flat within your size band.
Carrier intelligence
HarborIQ
Built in
HawkSoft: Not included
Cited appetite answers on every quote. HawkSoft agents bolt on other tools for AI help.
Prospect pipeline
HarborIQ
Built in
HawkSoft: Not included
HawkSoft is purpose-built for current clients, not the prospect who said “call me in 6 months.”
Contract terms
HarborIQ
Month-to-month
HawkSoft: Month-to-month
HawkSoft has fair terms. We won’t beat that. We’ll match it.
The math gets ugly fast
Monthly cost as your agency grows.
HarborIQ stays flat as you grow.
HawkSoft rises with every hire.
At 15 people, the gap is over a thousand a month.
When each is the right call
HawkSoft is right when…
- •Customer-support quality is your single most important criterion (HawkSoft is industry-leading here).
- •You don’t expect to need AI-assisted workflows in the next twelve months.
- •Your team has used HawkSoft for years and the switching cost outweighs the savings.
HarborIQ is right when…
- Your team is growing and per-user pricing is starting to compound.
- You want cited carrier answers on every quote without bolting on another tool.
- You want prospect pipeline and client management sharing one record.
Already on HawkSoft?
Here’s what staying costs you every year.
HawkSoft is $250 base + $94 per user, per month. Annualize your headcount. We did the math.
| Headcount | HawkSoft / year | HarborIQ / year | You keep |
|---|---|---|---|
| 5 people | $8,640 | $4,788 (Agency) | $4,452 |
| 10 people | $14,280 | $7,188 (Agency) | $7,092 |
| 15 people | $19,920 | $7,188 (Agency) | $12,732 |
Source: HawkSoft public pricing ($250 base + $94/user/month). Reported by HarborIQ customers and by agencies pitched by HawkSoft in 2026.
Talk to the founder
HawkSoft is excellent.
We’re building what comes next.
We’ll show you what one operating system looks like in practice, in under thirty minutes. You can even bring your data.
Book a demoSee the full feature-by-feature comparison
| HarborIQ | HawkSoft | |
|---|---|---|
| Pricing model | Never per person. Markets $199 flat at any size; Agency $199 / $399 / $599 by agency size. Published. | $250/mo base + $94/user/month |
| 5-person agency cost | $399/mo (Agency, identical features at every size) | $720/month ($250 + 5 × $94) |
| 10-person agency cost | $599/mo (Agency, 6 to 15 people) | $1,190/month ($250 + 10 × $94) |
| Pipeline CRM | Built-in prospect tracking with stages and follow-ups. | Not included. Client management only. |
| AI capabilities | In the core: cited carrier answers, overnight bulletin summaries, daily priorities. | No AI features. Agents bolt on Gaya or similar. |
| Customer support | Founder-direct for design partners. Hours, often minutes. | Industry-leading reputation. Genuine competitive strength. |
| Team performance | Production dashboards, goal tracking, bottleneck identification. | Basic reports and dashboards. |
| Renewal management | Dedicated dashboard with priority escalation. | Renewal tracking included. |
| Client engagement | Automated reminders, notifications, and outreach. | Batch email marketing included. |
| Architecture | Cloud-native, modern web app. | Cloud-based with desktop and web interfaces. |
Why agencies are making the switch
Per-user pricing compounds. At $94 per user, every hire is a permanent raise for HawkSoft. HarborIQ is flat within the tier.
The AI bolt-on stack adds up. HawkSoft + Gaya is two logins, two contracts, and prospects still aren’t in the same place as your clients.
The next decade is AI-native, not AI-adjacent. HawkSoft is a great 2018 AMS. We’re building for 2026 forward.
The part with no comparison row
Nobody sells what Markets is. Including HawkSoft.
Everything above compares things both products do. Here is the gap with no row: a carrier intelligence layer. Cited appetite answers on every quote, with the source and its date. Carrier news read for you overnight. Every portal login in one vault. A knowledge base your agency owns, that gets smarter every time your team asks a question.
No AMS has it. No overlay has it. No rater has it.
And you do not have to switch to get it. Markets is $199 a month at any size, runs alongside HawkSoft, and is live the same day. Keep your AMS. Fix the carrier problem today. Move the book when you are ready, or never.
14-day free trial. Nothing to migrate. Cancel anytime.
Start today. Move the book when you're ready.
Markets is $199/mo at any size, live the same day. Agency runs the whole operation at $199 solo, $399 for 2 to 5, and $599 for 6 to 15. Published, month to month, never per person.
Annual prepay: a month free, and the book import free. One month's fee for the import on monthly. See pricing.