HarborIQ vs HawkSoft
HawkSoft is the best-loved AMS in the independent-agency category.
We’re building the first AMS designed around the next decade, not the last one.
At a glance
Four points paint the picture.
Cost at 10 users
HarborIQ
$599
HawkSoft: $1,190
Every hire is a raise for HawkSoft. HarborIQ is flat within the tier.
AI-assisted quoting
HarborIQ
Built in
HawkSoft: Not included
HawkSoft agents bolt on Gaya (≈ $300/mo) to get AI quoting.
Prospect pipeline
HarborIQ
Built in
HawkSoft: Not included
HawkSoft is purpose-built for current clients, not the prospect who said “call me in 6 months.”
Contract terms
HarborIQ
Month-to-month
HawkSoft: Month-to-month
HawkSoft has fair terms. We won’t beat that. We’ll match it.
The math gets ugly fast
Monthly cost as your agency grows.
HarborIQ stays flat as you grow.
HawkSoft rises with every hire.
At 15 people, the gap is over a thousand a month.
When each is the right call
HawkSoft is right when…
- •Customer-support quality is your single most important criterion (HawkSoft is industry-leading here).
- •You don’t expect to need AI-assisted workflows in the next twelve months.
- •Your team has used HawkSoft for years and the switching cost outweighs the savings.
HarborIQ is right when…
- Your team is growing and per-user pricing is starting to compound.
- You want AI-assisted quoting without bolting on Gaya for another $300/mo.
- You want prospect pipeline and client management sharing one record.
Already on HawkSoft?
Here’s what staying costs you every year.
HawkSoft is $250 base + $94 per user, per month. Annualize your headcount. We did the math.
| Headcount | HawkSoft / year | HarborIQ / year | You keep |
|---|---|---|---|
| 5 people | $8,640 | $4,188 (Team) | $4,452 |
| 10 people | $14,280 | $7,188 (OS) | $7,092 |
| 15 people | $19,920 | $7,188 (OS) | $12,732 |
Source: HawkSoft public pricing ($250 base + $94/user/month). Reported by HarborIQ customers and by agencies pitched by HawkSoft in 2026.
Talk to the founder
HawkSoft is excellent.
We’re building what comes next.
We’ll show you what one operating system looks like in practice, in under thirty minutes. You can even bring your data.
Book a demoSee the full feature-by-feature comparison
| HarborIQ | HawkSoft | |
|---|---|---|
| Pricing model | Flat monthly. $179 / $349 / $599. Published. | $250/mo base + $94/user/month |
| 5-person agency cost | $349/mo (Team tier, all features) | $720/month ($250 + 5 × $94) |
| 10-person agency cost | $599/mo (Operating System, up to 15 users) | $1,190/month ($250 + 10 × $94) |
| Pipeline CRM | Built-in prospect tracking with stages and follow-ups. | Not included. Client management only. |
| AI capabilities | AI-native: quoting, carrier translation, daily briefings. | No AI features. Agents bolt on Gaya or similar. |
| Customer support | Founder-direct for design partners. Hours, often minutes. | Industry-leading reputation. Genuine competitive strength. |
| Team performance | Production dashboards, goal tracking, bottleneck identification. | Basic reports and dashboards. |
| Renewal management | Dedicated dashboard with priority escalation. | Renewal tracking included. |
| Client engagement | Automated reminders, notifications, and outreach. | Batch email marketing included. |
| Architecture | Cloud-native, modern web app. | Cloud-based with desktop and web interfaces. |
Why agencies are making the switch
Per-user pricing compounds. At $94 per user, every hire is a permanent raise for HawkSoft. HarborIQ is flat within the tier.
The AI bolt-on stack adds up. HawkSoft + Gaya is two logins, two contracts, and prospects still aren’t in the same place as your clients.
The next decade is AI-native, not AI-adjacent. HawkSoft is a great 2018 AMS. We’re building for 2026 forward.
Founding partners get 33% off. For life.
Solo $119/mo. Team $229/mo. Operating System $399/mo. One flat price per agency. No per-user fees. Priority support and direct product team access included.
Founding partner pricing locks 33% off for life. Offer closes August 1, 2026. Limited to 20 agencies.